แปรสรุปข่าว

Designer: Bora YILDIRIM
Location: Ankara/Turkey
Project Type: Concept - See more at: http://www.packagingoftheworld.com/2014/09/pinar-sut-milk-juice-bottle-concept.html#sthash.eWe31F5q.dpuf

This project’s main idea is to reuse the package of the product instead of it being thrown away after consumption. With a smart design, the package can be used as a toy. Collecting the packages for children to play with them will have an important and enhancing role on the consumer preference for the product. One other aim of this project is to encourage children to drink milk. In addition to encouraging children to drink milk to help their physical development, this project aims to improve their creative imagination with the product’s functionality as a toy. The innovative approach in this project's design using different forms and colors aims to revamp the product package different than the existing and traditional milk package designs. This distinctive approach in the design will ensure the product to be easily distinguished and noticed by the consumers on the shelves among other milk products. In addition to all the advantages stated, it is possible to organize various activities and contests using the toy functionality of the product package. These activities involving children will help develop and raise awareness of reuse among them starting at small ages, and hence, will also contribute to realizing the company's social responsibilities. - See more at: http://www.packagingoftheworld.com/2014/09/pinar-sut-milk-juice-bottle-

concept.html#sthash.eWe31F5q.dpuf

Yildirim focused on creating a concept that would appeal to children and parents by incorporating re-use principles and modern aesthetics that would set Pinar's milk and juice beverages apart from its competitors.
"In addition to encouraging children to drink milk to help their physical development, this project aims to improve their creative imagination with the product’s functionality as a toy.

 

The different forms and colors aim to re-vamp the product package [setting it apart from] existing and traditional milk package designs. This innovative approach will ensure the product [is] noticed by consumers. The toy functionality of the product will help develop and raise awareness of re-use among [children] starting at young ages, and contribute to realizing the company's social responsibilities." - Bora Yildirim

ที่มา : http://www.packagingoftheworld.com/2014/09/pinar-sut-milk-juice-bottle-concept.html